Glitter Death
Glitter Death is a campaign by Liquid Death that repositions glitter, a seemingly harmless beauty item, as a hidden environmental threat. As a form of microplastic, glitter does not decompose and contributes to the eight million tons of plastic entering the ocean every year, harming marine life and ecosystems.
I led concept development, campaign strategy, and UX and UI design. I contributed to shaping the overall campaign direction to ensure the message felt both rebellious and actionable, encouraging users to participate and reflect on their everyday choices.
My Role
UXUI Designer and Strategist
Duration
6 weeks
Team
Bokyung Kim - Art Director, Motion Designer
